Contact us: https://www.lyfemarketing.com/services/social-media-advertising-services/?utm_source=YouTube&utm_medium=fbadstrategydominating2026&utm_campaign=jun182026

If you’ve been running Facebook ads for a few years, you’ve probably noticed that a lot of the strategies that used to work…don’t seem to be working nearly as well anymore.

Interest-based targeting doesn’t generate results like it used to.

Lookalikes aren’t carrying accounts like they used to.

Retargeting campaigns have to be set up differently now (which we’ll talk about).

And advertisers are finding themselves making more campaign adjustments than ever before just to MAINTAIN performance.

Meanwhile…Other businesses are still scaling and getting great results with Facebook ads.

Not because they found a new “targeting hack”…

But because they adapted to how Meta’s algorithm works NOW.

And that’s exactly what we’re covering in this video.

We’re going to break down:
-what changed after Meta’s Andromeda update
-why old Facebook ad structures are becoming less effective
-the new strategy dominating in 2026 and how we structure campaigns today for many of our small business clients.

Subscribe: https://bit.ly/36gszTL

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➡ How to Increase Facebook Engagement:

➡ Marketing for Small Business: Effective Marketing Strategies:

➡ Facebook Marketing: A Complete Video Guide:

➡ The Ultimate Guide To Facebook Marketplace (w/ Tips):

00:00 Intro
1:09 What Changed After The Andromeda Update?
2:03 The New M4 Method (Meta 4 Method)
8:15 The New Facebook Ad Strategy Dominating In 2026

➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website.

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👉 Check out my brand NEW Meta Ads course & community with weekly live Q&As with me: https://www.skool.com/benheath/about

If you’re new here — I’m Ben Heath.

I run Heath Media, a marketing agency that helps businesses scale using Meta Ads (Facebook & Instagram).

We offer done-for-you advertising services, coaching, and training — all focused on one thing: driving real, measurable results.

Over the past 11+ years, we’ve:
• Spent $300M+ on ad campaigns
• Generated $1.2B+ in revenue
• Worked with 5,000+ businesses worldwide
• Helped millions of marketers and entrepreneurs improve their advertising

If you want to get better results from Facebook & Instagram ads, this channel will show you how — from setup to scaling.

Subscribe and check out more here:
👉 https://www.youtube.com/@BenHeath

DISCLOSURE
This content is for educational purposes only and does not guarantee results. Always assess your own marketing strategy and risk tolerance before making decisions.

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